AFP Top Ten Fundraising Tips for the Week (December 13, 2017): Seismic Fundraising Shifts, Underdeveloped, When Donors Say No, & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Ho, Ho, Nooooo: 2018 Fundraising Earthquakes? (i5 fundraising): U.S. based fundraisers are about to face what could potentially be two of the most seismic shifts in the fundraising landscape in decades. Some thoughts on how to react.
2. Donor Relationships Belong to the Organization (Nonprofit PRO): One of the great fallacies in the nonprofit fundraising world is that fundraising professionals take donor relationships with them from organization to organization. It is not an effective strategy, and it is wrong and unethical. It is a significant way fundraising differs from other professions.
3. Transact or Transform: What Kind of Giver Are You? (Forbes): More advice for donors on how to make the most impact in their giving.
4. A Very Personal Post About…Fundraising Metrics?! (Blue Sky Philanthropy): Emma Lewzey discusses what so many charities are missing in their fundraising messages this holiday season: building meaningful relationships with donors.
5. Mending the Broken Development Link (Stanford Social Innovation Review): Another list of tips and guidance gleaned from the popular Underdeveloped study.
6. Sorting Through the Stacks, Giving Where I Can. (Artful Fundraiser): Some nice thoughts, advice and reminders after going through an entire stack of direct mail fundraising pieces.
7. The Easy Way to Show Your Donors You Like Them (Future Fundraising Now): How to demonstrate to donors that we like them? By asking questions. But, you have to ask the RIGHT questions.
8. A Case of the Mondays: How to Rekindle Motivation at Work (Charity Village): The question of how to get motivated (or how to get your staff motivated) is an important one in any sector. Some tips from experts on motivation for people working in nonprofits and charities.
9. Can You Name the Two Deadly Sins That Kill Donor Interest? (Kent Stroman): When we assume and guess with regards to a donor’s interest in a charitable project, we almost always get the wrong answer. And that wrong answer can lead to a broken relationship if you’re not careful.
10. How Should You Respond When Donors Say "No"? (AFP LinkedIn-Martin Leifeld): As you solicit support for an important cause inevitably you will be turned down by a prospective donor. When you view a no in the context of the relationship, a no becomes a step towards a yes. This liberating idea with strategies is discussed in this video presentation.